Those aged 16 to 24 are leading the way with 57 per cent embracing the smooth look despite many growing a beard.
But 46 per cent of all men now prefer a hairless body according to analysts Mintel — up from 36 per cent two years ago.
Just over 40 per cent of under-24s shave their armpits — treble the number in 2016 — and 16 per cent get rid of chest hair.
Twelve per cent want a clear back and 42 per cent eliminate stray strands in their eyebrows.
Mintel’s beauty analyst Roshida Khanom said: “We’re seeing more and more young men feeling the need to be hair-free. Reality TV shows such as Love Island have popularised hairless torsos and normalised the hair-free aesthetic.”
But blokes still want a bit of fluff on their faces — with 71 per cent having stubble, a closely-trimmed beard or a full beard.
Sales of razors and other shaving products has fallen four per cent this year to £558 million, down from £579 million in 2017.
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