Nearly half of British men shave, pluck or remove their body hair in bid to 'embrace smooth look'

Those aged 16 to 24 are leading the way with 57 per cent embracing the smooth look despite many growing a beard.

But 46 per cent of all men now prefer a hairless body according to analysts Mintel — up from 36 per cent two years ago.

Just over 40 per cent of under-24s shave their armpits — treble the number in 2016 — and 16 per cent get rid of chest hair.

Twelve per cent want a clear back and 42 per cent eliminate stray strands in their eyebrows.

Mintel’s beauty analyst Roshida Khanom said: “We’re seeing more and more young men feeling the need to be hair-free. Reality TV shows such as Love Island have popularised hairless torsos and normalised the hair-free aesthetic.”

But blokes still want a bit of fluff on their faces — with 71 per cent having stubble, a closely-trimmed beard or a full beard.

Sales of razors and other shaving products has fallen four per cent this year to £558 million, down from £579 million in 2017.

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