Sainsbury’s responds to Laurence Fox boycott over Black History Month

Sainsbury’s has responded to Laurence Fox’s announcement that he’s boycotting their supermarkets over their support of Black History Month. 

Over the weekend, the former Lewis actor tweeted that he will no longer shop at the supermarket chain after they publicly showed support for the black community. 

Doubling down on their allyship, Sainsbury’s has now responded and explained: ‘At Sainsbury’s we strive to be an inclusive retailer where people love to work and shop. Earlier in the year we created online support groups for black colleagues across the business. 

‘These “safe spaces” helped our black colleagues come together, share their experiences and support one another. 

‘We represent and serve our diverse society and are proud to be celebrating Black History Month with our colleagues and customers.’ 

They added: ‘The “safe spaces” we created in response to the Black Lives Matter movement were online support groups that helped our black colleagues come together, share their experiences and support one another.’ 


Laurence, 42, had previously tweeted: ‘Dear @sainsburys I won’t be shopping in your supermarket ever again whilst you promote racial segregation and discrimination.  

‘I sincerely hope others join me. RT #BoycottSainsburys.’ 

Sainsbury’s had previously ushered in BHM and told their Twitter followers on October 1: ‘We are proud to celebrate Black History Month together with our Black colleagues, customers and communities and we will not tolerate racism. 

‘We proudly represent and serve our diverse society and anyone who does not want to shop with an inclusive retailer is welcome to shop elsewhere.’ 

October is annually Black History Month in the UK where Afro-Caribbean groups celebrate and acknowledge the achievements of black people in the country both historically and contemporarily. 

Laurence has come under fire in recent months with his comments about the Black Lives Matter movement, including his refusal to kneel in solidarity with protestors due to its ‘master-servant connotations’. 

Black History Month

October marks Black History Month, which reflects on the achievements, cultures and contributions of black people in the UK and across the globe, as well as educating others about the diverse history of those from African and Caribbean descent.

For more information about the events and celebrations that are taking place this year, visit the official Black History Month website.

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