Damian Hurley has followed in the footsteps of model mum Liz by lending his face to a sultry new campaign.
17-year-old Dmaian is seen rocking some huge brunette hair and cheekbones to rival his famous mother's in the newly-released ad for Pat McGrath's skincare line.
Looking like a deadringer for mum Liz, Damian is seen delivering a sultry pout to the camera while clad in a leather jacket and white vest top.
The teen is joined in his modelling debut by stars including Drag Race winner Violet Chacki as part of the video shot by Steven Meisel.
Before entering into a career in modelling, Damian first appeared alongside mum Liz, 53, in an episode of the E! soap The Royals.
The mother-son duo are known to share a very close bond and last month Damian paid a loving tribute to Liz on Instagram by describing her as 'the best mummy on the planet.'
While to mark Damian's milestone 17th birthday in April , Liz shared snaps of her and her boy dressed in the same t-shirt with her fans, who often comment on their likeness.
The actress and model was joined by a whole host of a-list celebrities, including Elton John and Joan Collins to wish Damian a happy day.
Damian's father is American businessman Steve Bing though it's understood the pair do not have a relationship.
Steve initially denied paternity until a 2001 DNA test proved otherwise.
While Damian has allegedly never met his father, he is very close to mum Liz who refers to him as her "soulmate" and joked that he helps her out by lending her some of his comfy clothes.
"I tend to wear Damian's cast-offs," she told Extra back in October. "His 14-15-year-old trackie bottoms fit me perfectly."
The Royals actress previously caused a stir when she revealed Damian was often the photographer behind some her racy Instagram bikini snaps.
n her defence she said: "When we're on holiday together, sure he'll take some pictures. And you know, he's got a really good eye and he's studying photography."
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