‘Managing our environmental impact is important for the planet and the financial sustainability of our business,’ said Oliver Loomes, country director of Diageo Ireland.
‘For 260 years Guinness has played a vital role in the communities around us.
‘We already have one of the most sustainable breweries in the world at St James’s Gate and we are now leading the way in sustainable packaging. This is good news for the environment and for our brand.’
Making this sustainable change to its packaging will cost the company 18.5 million euro (£16 million).
The new packaging will be on the shelves in Ireland from August, while the UK and other international markets will follow in 2020.
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